website design and development guide
hey guys its jp here, your typical web designer.today were gonna talk about pricing for freelance web designers. are we to charge by the houris it a fixed rate and why do people charge $100 for a website what do they do? and isit ok to charge more for bigger companies and less for smaller companies? im gonna talkabout the best pricing strategies to have your customers happy for you to earn more.don't forget to subscribe. let me be honest, it is perfectly ok to chargemore for bigger clients, why? they have money. bigger clients. im not talking about placesto just ripoff like a bakery, im talking about commercial people. when someone operates inthe millions they have a certain budget to spend on advertising and your website is oneof those things. what you don't want to do
is approach these businesses with a $500 website.thats what i mean. so what you need to do is know your hourly rate or set a minimum. i'll start with the hourly.for me personally, my hourly rate is about $50 usd and that may vary based on where you live your cost of living etc. think in america that's a good price, caribbeansame thing. if you're in india or other places where the competition is high and rates arelow i think $10 or $20 an hour is a good rate. when it comes to my hourly rate i tend toset a minimum # of hours id work or a minimum number of hours id work for a job. now theminimum of many freelancers is around say $600 usd or $1000usd or even $2000usd. itdepends on how capable your are and how much you know you can make [develop] based on thebudget. some websites are more complicated, sometimes there isn't even much to do. sometimesyou don't even need to add code sometimes you do..
sometimes, the client doesn't really care. a lot of timespeople wants a website that looks a certain way and you can use magento, drupal,wordpress, joomla, it doesn't really matter just know that you have a minimum hourly ratethat your client would know ahead of time and you're gonna ask what their budget isupfront. then you're gonna take some time like around a day or two then you get back to them and say this is how much its gonna cost... but don't tell your basic minimum fee. just say this is how much the websites gonna cost is know your hourly rate or set a minimum. an estimated number of hours worked, thatsfor you to work out, i can't tell you what that is but i don't do a website for lessthan $800. sometimes you can compromise and go a little less based on who they are, butwebsites generally should not lower the industry average. they tend to take a lot of work,it takes a lot of design involved, ux/ui,
and especially if you put those things intoconsideration you can charge a hella lot more. one more tip, have options. for me i havetiered pricing, ill give you an example. a standard website would run you off say $1000.if you want to have e-commerce to be setup and stuff like that, its gonna cost aroundsay $2500 for your ecomercce to be setup and stuff like that, and if its a bigger companyexpect to pay 2500, 3000 and even more depending on the size. but i don't stray from my rangesbecause i don't wanna have, i mean, that can give you a bad reputation so you wanna staywithin what you know as a web designer and allow yourself room to grow without turningoff potential customers. always remember its ok to charge more for bigger companies don'tworry, don't charge too low because they won't
pay attention to you and don't charge toohigh because when bidding is happening you're gone. always set a minimum hourly rate, say$30, $40 usd. which should set you around $1000usd. which should net you a $1000 perwebsite. set a minimum website fee. dont work for too little otherwise you're gonna getbad clients and people are gonna take advantage of you. have options, tier your pricing, layerdifferent things. and if you're gonna have those packages customised charge your hourlyfees to add to that. so the key is to have your options and to be kinda straightforwardyou won't turn clients off. don't rush anyone by the way to buy a site, they're not gonnabuy from you. thats it guys thats how you charge for web design, you should be gettingclients that shouldn't be turned off by you because
you're fairly flexible but you're to the point.stay tuned for more updates and i can't wait to see you guys next time with more videoson web design and freelance tips.
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